![]() Flipkart offers its loyal and new customer(s) promotional offers & special pricing during the holidays.Currently, Flipkart marketplace is only open and available for deliveries to be made anywhere within India.ĭiscount Lovers – Promotional Offers & Special Pricing for Customers.Flipkart has grown into an enormous platform for a vast marketplace in India for the time being.Flipkart’s Customer Segments Massive Urban Market – who prefers to buy online In September 2020, Walmart invested $560 million in Flipkart as part of the $1.2 billion investment round. The US retailer owns over 90% of Flipkart for $16 bn it invested in 2018. In July 2020, Walmart led another startup investment round for $1.2 billion, which raised Flipkart’s valuation to $24.9 billion. These funding were harvested for the very reasoning to further explore new business opportunities and venture to new business endeavors that would further improve and grow Flipkart as a company. They later formed alliances with Tiger Global, raising in a total of $10M in 2010 and $20M in 2011.įlipkart had also reported that they have completed the 4 thround of funding phase from MIH, a subdivision of Naspers Group and ICONIQ Capital. 2 years after the initial launch, Flipkart platform stood potential enough to raise $1M from Accel India. Initially, the Bansal brothers invested in a total of $5,600 towards developing an ideal online book store website. Their business scheme stood promising that led to the initial funding process from external sources. The Bansal brothers were able to successfully design a business module based on their experience and expertise. Both brothers are former Amazon executives. Introduction to Flipkart, e-Commerce Platformįlipkart e-Commerce Company was first idealized by Sachin and Binny Bansal in 2007. Binny Bansal– Co-founder & CEO (Helping Founders).Sellers, manufacturer, and distributors of products.Subsidiaries (Myntra,, PhonePe, eBay.in and EKart, LetsBuy).Customers who prefer convenience and accessibility.Discount Lovers – Promotional Offers & Special Pricing for Customers.Massive Urban Market – who prefers to buy online.Introduction to Flipkart, e-Commerce Platform.
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